Gregory Le Lay
How does man organize, construct, adapt a territory to his human necessities or at least to economic nessecities?
The milk industry, which a smakestrong impact on the Azorean landscape, is the structuring basis for the project. MILK SHAKE is a critical view of that activity in which there are no “happy cows vacas”, on bodily instrumentalization, inflation and economic reality.
“Ideas and feelings about identity are located in the specificities of places and landscapes in what they actually look like or perhaps more typically how they ought to appear.”
from “Representations in guidebooks, postcards, tourist brochures and so on” (Tilley, 2006)
“Azorean industries, particularly those involved in processing milk, have been negatively affected after the Archipelago became part of the European Union. Milk quotas have limited production and milk products from Spain and France have become string competitors in the local market”.
“The editing line does no differentiate the ontology between shit and cream.” (Anonymous, 2020)
A project by Grégory Le Lay
Directed by: Grégory Le Lay, Joël Fernandes
Camera Operator: Diogo Sousa
Music: João Medeiros
Editing: Marco Goulart